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From Sichuan Pepper to Navel Oranges: Exploring New Possibilities for Agricultural Brands Going Global
On October 15, 2026, Team 1 of our Import & Export Department conducted an on-site research trip to Fengjie, Chongqing. The team held in-depth discussions with a local Chongqing enterprise on brand building and overseas market development for Fengjie navel oranges.
Oct 16th,2026
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Drawing on the agricultural export experience built from the Sichuan-Chongqing Sichuan pepper brand project 50Hertz, we have expanded our product portfolio. Beyond traditional Sichuan pepper spices, pepper oil and seasonings, we now export innovative tingling snacks including Sichuan pepper peanuts, cashews and chocolate to the US market. Chongqing Neway Imp. and Exp. Co., Ltd. keeps exploring new routes for local specialty agricultural products to go global.On October 15, 2026, Team 1 of our Import & Export Department conducted an on-site research trip to Fengjie, Chongqing. The team held in-depth discussions with a local Chongqing enterprise on brand building and overseas market development for Fengjie navel oranges.On-site Visit to Production BaseOur team visited a local Chongqing enterprise. We shared preliminary overseas expansion strategies for Fengjie navel oranges, covering target audience analysis, brand positioning, packaging design and international promotion, based on our hands-on experience from the 50Hertz Sichuan pepper project.The enterprise introduced the planting history, premium varieties and unique traits of Fengjie navel oranges. Both sides exchanged ideas on brand building and overseas implementation plans.Later, our team toured the orange orchards, automated sorting and packaging factories. We gained first-hand insights into production processes, including fruit harvesting, sorting lines and packaging operations.From Product to Brand: Designing Overseas StrategyWe discussed target markets, customer profiles, regional value storytelling and brand messaging. As a comprehensive foreign trade service provider, Neway integrates brand support into our service system. We connect brand development, overseas marketing and export delivery, helping Fengjie navel oranges build distinctive brand recognition globally.This field trip marks the starting point of our cooperation. Moving forward, Chongqing Neway Imp. and Exp. Co., Ltd. will refine the development plan according to field findings and partner requirements, and explore feasible brand-focused export solutions for Fengjie navel oranges.
