At the 70th Summer Fancy Food Show 2026, Sichuan Pepper Cashews under NEWAY’s self-owned brand 50Hertz claimed the championship in the SFA (Specialty Food Association) Fancy Face-Off new product pitch competition, marking a major breakthrough for Chinese Sichuan-style specialty snacks in the North American high-end specialty food market.
At the 70th Summer Fancy Food Show 2026, Sichuan Pepper Cashews under NEWAY’s self-owned brand 50Hertz claimed the championship in the SFA (Specialty Food Association) Fancy Face-Off new product pitch competition, marking a major breakthrough for Chinese Sichuan-style specialty snacks in the North American high-end specialty food market.
This prestigious honor stems from NEWAY’s eight years of dedicated layout and deep cultivation in the agricultural product export track. Previously, NEWAY completed strategic investment in the 50Hertz brand. Covering raw material selection, flavor customization and finished product packaging, we deliver tailored services and professional Sichuan pepper flavor solutions for overseas consumers, catering practitioners and food manufacturers. We have built a complete export supply chain, bridging high-quality Chinese agricultural products from farms to global dining tables.
2026 Summer Fancy Food Show
Exhibition Name: 70th Summer Fancy Food Show 2026
Duration: June 28 – June 30, 2026
Venue: Jacob K. Javits Convention Center, New York City
Scale Highlights: Hosting over 2,500 participating brands, 30,000 professional food industry visitors, exhibitors from more than 45 countries worldwide, and hundreds of newly launched products making their global debuts on-site.
Award-Winning Product: The Tingly Green Sichuan Pepper Cashews
Concluded on June 30, the 2026 Summer Fancy Food Show stands as North America’s premier specialty food event, gathering elite food brands and industry professionals across the globe. This year’s show identified SenseMaxxing — the ultimate sensory experience — as the core industry trend. Featuring the iconic numbing and aromatic flavor of Sichuan and Chongqing, 50Hertz Sichuan Pepper Cashews perfectly align with this cutting-edge global trend.
With an outstanding on-site pitch and in-depth brand presentation, 50Hertz stood out from over 80 global competing brands and claimed the Fancy Face-Off championship.
Breaking the traditional rough-processing export model of agricultural products, NEWAY innovates the flavor and consumption scenarios of classic Sichuan and Chongqing Sichuan pepper. Our products not only fit the snacking habits of young European and American consumers, but also provide differentiated flavor ingredients for catering businesses and food manufacturers. This innovation expands the reach of authentic Sichuan flavor beyond Chinese restaurants, integrating it into the daily consumption scenarios of countless Western households.
A Milestone and a New Starting Point for Global Expansion
This championship win serves as a significant milestone for NEWAY’s global expansion of agricultural products and casual food businesses, while also opening a brand-new chapter for future development. Moving forward, NEWAY will continue to deepen the research and development of Sichuan pepper flavor series. We will diversify product forms and application scenarios, covering casual snacks, compound seasonings, flavor bases for pre-made dishes, and specialized baking ingredients.
By enriching our product portfolio continuously, we aim to empower the global gourmet market with unique Eastern numbing aroma, responding to the booming global trend of immersive sensory food experiences.
