The first half of 2026 saw widespread uncertainties across global trade markets. Driven by shifting geopolitics, fluctuating exchange rates, rising raw material prices and evolving supply chains, international purchasing demands have become increasingly complex. Against this backdrop, NEWAY remained focused on customer needs and achieved steady progress in market expansion, project delivery and brand development.
The first half of 2026 saw widespread uncertainties across global trade markets. Driven by shifting geopolitics, fluctuating exchange rates, rising raw material prices and evolving supply chains, international purchasing demands have become increasingly complex. Against this backdrop, NEWAY remained focused on customer needs and achieved steady progress in market expansion, project delivery and brand development.
H1 2026 Business Overview
In the first half of the year, NEWAY adhered to proactive market exploration and strategic layout, delivering a 28% year-on-year business growth. The company achieved multiple key breakthroughs across core business segments:
Deepened Global Market Expansion NEWAY conducted in-depth overseas market research and client visits across Switzerland, Spain, Hungary, and Romania. The team also participated in key domestic and international exhibitions, including professional trade shows in Spain and the Canton Fair. These on-site engagements enabled the company to accurately capture market demands and continuously expand global cooperation boundaries.
Advanced Customized Brand Export System Building on eight years of overseas market operation experience with its Sichuan pepper brand 50Hertz, NEWAY has accumulated mature expertise in brand incubation and customized product overseas delivery. The company has further extended its brand customization capabilities to new categories, including the stationery brand Trippy acrylic markers, gradually forming a diversified cross-category brand export service system.
Successful Delivery of Key Overseas Projects Faced with complex multi-process requirements, high-standard quality specifications and tight delivery schedules, NEWAY leveraged its strong supply chain integration capabilities to successfully complete the delivery of non-standard copper plate products for a municipal project in Romania. The high-quality and efficient project implementation fully demonstrated the company’s reliable overseas project execution strength.
Diversified Product Portfolio & Optimized Supply Chain Resources Responding to dynamic market changes, NEWAY continuously enriched its product categories in H1 2026, adding printers, creasing machines, prefabricated container houses, industrial solvents, aluminum-strontium alloys and other new product lines. The expansion further improved the company’s comprehensive supplier resource integration and one-stop procurement service capabilities.
Global Trade & Market Trend Analysis
The competition logic of global trade has fundamentally shifted. Stable and reliable delivery performance has become the core competitive factor in the industry. Empowered by mature local resource integration advantages, NEWAY continuously matches high-quality supplier resources for global clients, simplifies cross-border procurement procedures, shortens delivery cycles, and ensures stable performance, delivering efficient, reliable and comprehensive cross-border procurement solutions.
H2 2026 Strategic Work Plan & Outlook
At the mid-year summary meeting, Wang Cuncheng, General Manager of NEWAY, extended a warm welcome to new team members and clarified the core work priorities for the second half of the year. He emphasized that all departments should continuously improve professional capabilities, take international exhibitions as key platforms for market expansion, and further strengthen the company’s core competitiveness in the global market.
Wang Jingchun, Chairman of NEWAY, fully recognized the company’s solid achievements in the first half of the year and thanked all staff for their dedication and hard work. He delivered an encouraging mobilization speech for the second-half development.
Chairman Wang stressed that the team should maintain firm development confidence, give full play to the company’s comprehensive foreign trade service advantages, and continuously shape NEWAY’s global brand influence. Moving forward, NEWAY will closely track global policy adjustments, exchange rate fluctuations and market dynamics. With professional capabilities and efficient services, the company will steadily drive high-quality and sustainable development in global trade business for the second half of 2026 and beyond.
